Browsing Faculty of Management Graduate Theses by Subject "Heuristic Systematic Model"
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AN EMPIRICAL STUDY ON THE ADOPTION OF MOBILE NEWS ARTICLES: FOCUSING ON HEURISTIC AND SYSTEMATIC CUES OF CURATED MOBILE NEWS APPS
(2021-01-11)Online curated news apps, such as Inshorts, have been becoming increasingly popular, largely because they provide users with the highlights of news articles that have been specifically selected for them. Each curated news ...