Browsing Faculty of Management Graduate Theses by Issue Date
Now showing items 1-20 of 35
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Accessibility’s Impact on the Information Literacy of the Deaf Community
(2020-04-30)This Master’s thesis explores access and accessibility and how they impact information literacy in the (d)eaf community. Information literacy is the ability to locate, evaluate, and effectively use the information the ... -
AN EMPIRICAL STUDY ON THE ADOPTION OF MOBILE NEWS ARTICLES: FOCUSING ON HEURISTIC AND SYSTEMATIC CUES OF CURATED MOBILE NEWS APPS
(2021-01-11)Online curated news apps, such as Inshorts, have been becoming increasingly popular, largely because they provide users with the highlights of news articles that have been specifically selected for them. Each curated news ... -
THE TRANSITION FROM ‘PAID PC/CONSOLE GAMES’ TO ‘FREEMIUM MOBILE GAMES’: FOCUSING ON USERS’ REACTIONS TO AND PRICE TOLERANCE OF IN-APP PURCHASE ITEMS
(2021-01-11)This study examines how customers react to online games that transition from being ‘Paid PC/console Games to ‘Freemium Mobile Games in the context of the game series “Diablo”. In particular, this study focuses on three ... -
SCHOLARS’ INTERACTIONS ON TWITTER: A CASE STUDY ON OCEAN RESEARCHERS’ CONFERENCE PARTICIPATION
(2021-04-01)Twitter is a robust tool with which to analyze conference participation for increasing visibility, measuring public engagement, and other scholarly activities. This paper offers an overview of conference participation by ... -
Which Factors? International Evidence
(2021-04-13)This thesis investigates five major asset-pricing models recently proposed in the literature. Those models are Fama and French’s (2015) five-factor model and its six-factor extension adding a momentum factor (Carhart, ... -
CEOL AGUS TEANGA: EXAMINING THE RELATIONSHIP BETWEEN IRISH LANGUAGE MUSIC AND IRISH LANGUAGE LEARNING
(2021-07-14)This study examined the relationship between music, language, and cultural knowledge management, through the lens of Knowledge Management. I interviewed both students and educators on-site at St. Mary’s University Halifax, ... -
Information Literacy in Nova Scotia: Systematic Mapping of Learning Outcomes
(2021-08-18)Information literacy has never been more important for the functioning of the democratic process, and for autonomy over one’s decisions. The Association for College and Research Libraries (ACRL) created a framework for ... -
The Herding Behavior in Chinese Stock Markets: Evidence from A-Share Markets during COVID-19
(2021-12-14)This paper studies the presence of herding behavior in Chinese A-share markets using both individual firm and industry-level data before and after the pandemic. Using a sample of all firms listed over the period 10/08/2018 ... -
FIRM-LEVEL PRESIDENTIAL PREMIUM
(2021-12-17)This thesis investigates the relationship between the presidential administrations in the United States (U.S.) and equity performance at the firm level, using a large sample of about 8,700 U.S. firms for periods covering ... -
Visualizing Keyword Co-occurrence from Two Queries to Aid Exploratory Search
(2022-04-12)This study presents a method of keyword co-occurrences network visualization comparing two separate queries of a commercial database as a visual aid to mitigate an information seeker’s uncertainty during the exploratory ... -
The price of glass slippers: Folklore, intellectual property, and neoliberalism
(2022-04-13)This research presents a theoretical framework to illustrate the way that individualism facilitates the exploitation of communal goods, particularly in connection with the commodification of folklore present in neoliberal ... -
Asymmetric Systematic Risk and Risk Premiums Under a Regime-Switching Model
(2022-04-14)The purpose of this thesis is to identify asymmetry in stocks’ systematic risk and market risk premiums under different financial market regimes. It is assumed that there are two unobserved regimes, bull and bear markets, ... -
Seeing our language: The effects of media representation on Scottish Gaelic learners
(2022-04-14)Though it was once the third most-spoken language in Canada, Scottish Gaelic is now recognized as an endangered language. While previous scholarship has analyzed the causes of Gaelic’s decline, little has discussed how ... -
The Ability to Create Household Wealth: An Alternative Perspective and Conceptual Framework
(2022-07-20)This thesis reviews the theories and evidence on households’ financial decision-making. It further relates these to a household’s ability to create wealth against the background of changing retirement systems. The work’s ... -
The Opioid Crisis and Canadian Public Libraries: Before and During COVID-19
(2022-08-10)This pilot study examines the impact of COVID-19 and the opioid crisis on Canadian public libraries. Views on these issues were gathered using a mixed methods process including a survey of Canadian library workers and ... -
What Makes Brand TikTok Videos Engaging? An Elaboration Likelihood Model Perspective
(2022-12-09)Short-form videos in social media are growing in popularity and becoming a promising channel for marketing. This study explores consumer engagement in brand short-form videos by investigating the effect of five non-content ... -
EXAMINING CUSTOMERS’ INTENTION OF CONTINUED USE AND CROSS-BUYING ON INTERNET-ONLY BANKS
(2022-12-09)Internet-only banks (IOB) refer to financial institutions which provide services entirely through online digital platforms without physical branches. Although IOBs have been around for over 26 years, there is still room ... -
What makes people share news on social media? Exploring the moderating role of perceived fakeness
(2022-12-12)Social media platforms help individuals form social relationships. They enable the quick spread of information. One of the most common misuses of these platforms is the creation and sharing of fake or misleading news or ... -
Impact of Expressed Emotions (EE) in TikTok Beauty Influencers' Content on the Degree of Engagement: the Moderating Effect of Inclusive Marketing Factors (IMF)
(2022-12-14)Nowadays, companies using social media are looking for innovative ways to improve engagement on their pages. Previous studies show the positive effect of eliciting emotions on engagement in image- and text-based platforms. ... -
THEY/THEM/THEIR: GENDER-NEUTRAL PRONOUNS ON NAMETAGS AND CONSUMERS’ MICROAGGRESSIONS TOWARDS THEM
(2022-12-15)This study draws on theories from psychology and sociology to examine how consumers will react to non-binary individuals in sales and service situations. Results from an online experiment show that consumers tend to evaluate ...