AN EMPIRICAL STUDY ON THE ADOPTION OF MOBILE NEWS ARTICLES: FOCUSING ON HEURISTIC AND SYSTEMATIC CUES OF CURATED MOBILE NEWS APPS
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Online curated news apps, such as Inshorts, have been becoming increasingly popular, largely because they provide users with the highlights of news articles that have been specifically selected for them. Each curated news article is accompanied by a link to the full-length article. In this study, the Heuristic-Systematic Model (HSM) of information processing is employed to examine various factors that may lead users to visit the actual news websites in order to read the full-length article. In particular, this research assesses whether the dimensions of information quality, source credibility, and title attractiveness have a significant relationship with a reader’s intention to read the full article. Furthermore, it is proposed that these relationships are negatively moderated by readers’ habits of reading online news on their mobile devices, and their proficiency in the English language. This research contributes to the body of knowledge on the HSM, mobile news consumption, and information quality.