Analysis of the Readership of The Dalhousie Gazette on Dalhousie Campus, Halifax, Nova Scotia.
Rattray, Billy Rae
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Through our exploratory research on the Dalhousie Gazette we aimed to gauge the current readership numbers and identify the reasons why those who are not reading the newspaper choose to do so. After surveying a sample population of almost 400 students using non-probabilistic convenience sampling methods we found several recurring patterns regarding news access, which were supported by a wide body of literature. The sources state that the most popular source for accessing news are beginning to revolves around technology: mobile phones, social media, and the internet (Reuters, 2015). This parallels the results of our study. However, our findings also determined that a small percentage of the population has nostalgia for the paper version of the newspaper. We are not, suggesting to completely cease this form of production. Instead, to increase the readership of the Gazette, our research suggests addressing awareness and accessibility issues by altering production and marketing strategies in order to reflect the ongoing transition from paper readers to online. These recommendations will ensure that the Gazette continues to exist as an important resource to benefit the Dalhousie community in the years to come.