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Now showing items 121-130 of 176
Visualizing Keyword Co-occurrence from Two Queries to Aid Exploratory Search
(2022-04-12)
This study presents a method of keyword co-occurrences network visualization comparing two separate queries of a commercial database as a visual aid to mitigate an information seeker’s uncertainty during the exploratory ...
FIRM-LEVEL PRESIDENTIAL PREMIUM
(2021-12-17)
This thesis investigates the relationship between the presidential administrations in the United States (U.S.) and equity performance at the firm level, using a large sample of about 8,700 U.S. firms for periods covering ...
THE TRANSITION FROM ‘PAID PC/CONSOLE GAMES’ TO ‘FREEMIUM MOBILE GAMES’: FOCUSING ON USERS’ REACTIONS TO AND PRICE TOLERANCE OF IN-APP PURCHASE ITEMS
(2021-01-11)
This study examines how customers react to online games that transition from being ‘Paid PC/console Games to ‘Freemium Mobile Games in the context of the game series “Diablo”. In particular, this study focuses on three ...
AN EMPIRICAL STUDY ON THE ADOPTION OF MOBILE NEWS ARTICLES: FOCUSING ON HEURISTIC AND SYSTEMATIC CUES OF CURATED MOBILE NEWS APPS
(2021-01-11)
Online curated news apps, such as Inshorts, have been becoming increasingly popular, largely because they provide users with the highlights of news articles that have been specifically selected for them. Each curated news ...
THEY/THEM/THEIR: GENDER-NEUTRAL PRONOUNS ON NAMETAGS AND CONSUMERS’ MICROAGGRESSIONS TOWARDS THEM
(2022-12-15)
This study draws on theories from psychology and sociology to examine how consumers will react to non-binary individuals in sales and service situations. Results from an online experiment show that consumers tend to evaluate ...
Impact of Expressed Emotions (EE) in TikTok Beauty Influencers' Content on the Degree of Engagement: the Moderating Effect of Inclusive Marketing Factors (IMF)
(2022-12-14)
Nowadays, companies using social media are looking for innovative ways to improve engagement on their pages. Previous studies show the positive effect of eliciting emotions on engagement in image- and text-based platforms. ...
What Makes Brand TikTok Videos Engaging? An Elaboration Likelihood Model Perspective
(2022-12-09)
Short-form videos in social media are growing in popularity and becoming a promising channel for marketing. This study explores consumer engagement in brand short-form videos by investigating the effect of five non-content ...
EXAMINING CUSTOMERS’ INTENTION OF CONTINUED USE AND CROSS-BUYING ON INTERNET-ONLY BANKS
(2022-12-09)
Internet-only banks (IOB) refer to financial institutions which provide services entirely through online digital platforms without physical branches. Although IOBs have been around for over 26 years, there is still room ...
What makes people share news on social media? Exploring the moderating role of perceived fakeness
(2022-12-12)
Social media platforms help individuals form social relationships. They enable the quick spread of information. One of the most common misuses of these platforms is the creation and sharing of fake or misleading news or ...
Asset Pricing Model Fit for Canadian Mutual Funds
(2022-12-15)
Asset pricing models have been used extensively in studies to predict fund performance. However, my motivation is to test which asset pricing model is the best to evaluate mutual fund performance in Canada. In addition, ...