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Riding the Populist Wave? Populist Contagion in the 2021 Canadian Federal Election

dc.contributor.authorPalavicini Jauregui, Gala
dc.contributor.copyright-releaseNot Applicableen_US
dc.contributor.degreeMaster of Artsen_US
dc.contributor.departmentDepartment of Political Scienceen_US
dc.contributor.ethics-approvalReceiveden_US
dc.contributor.external-examinern/aen_US
dc.contributor.manuscriptsNot Applicableen_US
dc.contributor.thesis-readerRachael Johnstoneen_US
dc.contributor.thesis-readerRobert Finbowen_US
dc.contributor.thesis-supervisorScott Pruysersen_US
dc.date.accessioned2024-08-23T17:44:40Z
dc.date.available2024-08-23T17:44:40Z
dc.date.defence2024-08-19
dc.date.issued2024-08-22
dc.description.abstractThe 2021 Canadian federal election witnessed the emergence of a stronger People's Party of Canada (PPC) and its populist communication style. Although the party ultimately failed to secure seats, previous research suggests that populist parties can disrupt electoral dynamics through populist contagion, wherein established parties adopt a populist communication style to contend with the threat of emergent populist competitors. Using a mixed-methods approach, this thesis examines whether the populist communication style employed by PPC candidates resulted in a contagion effect in the rhetoric of Conservative Party of Canada’s (CPC) local campaigns in the same district. To test this, this study analyzes the extent of populist rhetoric utilized by PPC and CPC candidates in 60 electoral ridings, drawing from an original dataset of over 7,500 tweets. Additionally, the study presents findings from a semi-structured interview with a PPC campaign official to further explore the context of the 2021 election.en_US
dc.identifier.urihttp://hdl.handle.net/10222/84458
dc.language.isoenen_US
dc.subjectelectionen_US
dc.subjectCanadian politicsen_US
dc.subjectpopulismen_US
dc.subjectsocial mediaen_US
dc.subjectcampaignsen_US
dc.titleRiding the Populist Wave? Populist Contagion in the 2021 Canadian Federal Electionen_US

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