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"Like a Father That I Didn't Have": Constructing Community and Masculinity in the Red Pill Subreddit

dc.contributor.authorSophie Gareau
dc.date.accessioned2025-05-22T18:28:19Z
dc.date.available2025-05-22T18:28:19Z
dc.date.issued2025-05-20
dc.description.abstractThe Red Pill subreddit is an online community on the social media platform Reddit, a community that aims to discuss sexual strategy. Their discussions are framed by their belief that feminism is a manipulation tactic used by women to satisfy their own interests and oppress men. In this study, I analyze the strategies of members on the Red Pill subreddit to decipher what strategies they consider successful, as well as how members reject or accept these strategies. To do this, I conduct a qualitative content analysis of the 30 most popular posts of 2024 from the subreddit. Through my findings I explain the types of interactions members engaged in to identify what content met Red Pill standards, and what was considered unacceptable. I then describe the strategies members perceived as successful, particularly emotional detachment and control. My findings were connected to concepts of masculinity and performance.
dc.identifier.urihttps://hdl.handle.net/10222/85136
dc.title"Like a Father That I Didn't Have": Constructing Community and Masculinity in the Red Pill Subreddit

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