Hijacked and Leveraged: Big Alcohol Marketing in One Canadian Community
| dc.contributor.author | Jonnie-Lyn Barron | |
| dc.contributor.author | Robert Strang | |
| dc.contributor.author | Dan Steeves | |
| dc.contributor.author | Laura J. Kennedy | |
| dc.contributor.author | Samantha Cukier | |
| dc.date | 2018 | |
| dc.date.accessioned | 2026-02-02T20:40:13Z | |
| dc.date.available | 2026-02-02T20:40:13Z | |
| dc.date.issued | 2018 | |
| dc.description.abstract | During Halifax‘s 2012 Tall Ships festival, a family-friendly cultural event, the alcohol industry used sponsorship tactics to promote sales and increase brand loyalty. Sponsorship policy is an effective way to decrease population alcohol harms. Policy makers need to see alcohol sponsorship and advertising as the same, to reduce the space that the alcohol industry has to operate. | |
| dc.identifier.uri | https://hdl.handle.net/10222/85766 | |
| dc.publisher | Dalhousie University Faculty of Health | |
| dc.relation.ispartof | Healthy Living, Healthy Life Conference Proceeding (2018) | |
| dc.title | Hijacked and Leveraged: Big Alcohol Marketing in One Canadian Community | |
| dc.type | Article |