If you build it, they won’t come: What motivates employees to create and share tagged content: A theoretical model and empirical validation
Spiteri, Louise F.
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The purpose of this paper is to investigate factors influencing employees’ knowledge-sharing behavior on social tagging supported systems. Using the strong theoretical background of the well-known technology acceptance model (TAM), this paper proposes and empirically validates a model that fits the social and technical nature of social tagging tools within the public sector. The analyses in this paper were based on data collected from a large survey of more than 480 respondents working for two public organizations in the United States. The findings demonstrate a significant impact of the role of social presence in encouraging employees to create and share content. Further, there is a strong relationship between the benefits employees receive from using tagging tools and their creation and sharing of tagged content. Specifically, the following factors showed a significant impact on employees’ creation and sharing behavior, specifically their attitudes towards and intentions to create and share tags: perceived ease of use, perceived usefulness, social presence, and pro-sharing norms. For researchers, the paper offers an opportunity to further study knowledge-sharing behavior regarding social media technologies. The findings should motivate practitioners to inject these tools with a social aspect so that employees are encouraged to share content.
Allam, H., Bliemel, M., Spiteri, L., Blustein, J., & Ali-Hassan, H. (2020). If you build it, they won’t come: What motivates employees to create and share tagged content: A theoretical model and empirical validation. International Journal of Information Management, 54, 1021-1048