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dc.contributor.authorHanes, Holly
dc.date.accessioned2020-05-06T13:38:10Z
dc.date.available2020-05-06T13:38:10Z
dc.identifier.urihttp://hdl.handle.net/10222/79126
dc.description.abstractThe Moirs chocolate company operated as early as 1815 and continued operation into 2007, seeing various changes in ownership and leadership. Throughout the duration of the Nova Scotia based company numerous methods of advertising were used. The types of advertising considered include newspapers, box covers, commercial giveaways, window displays, magazine advertising, billboards, and commercials. The advertising reveals a substantial amount about regional, national, class, race, age, and gender identities. Using primary source materials in the private and public sector, this thesis will explore what Moirs advertising reveals about identity formation, while exploring the process of Moirs advertising, the depictions of place, and the depictions of people.en_US
dc.language.isoenen_US
dc.subjectChocolateen_US
dc.subjectIdentityen_US
dc.subjectMoirsen_US
dc.subjectAdvertisingen_US
dc.subjectHistoryen_US
dc.title'Much More Than Chocolate': A Mosaic of Identity in Moirs Advertising, 1830 to 2007en_US
dc.date.defence2020-04-16
dc.contributor.departmentDepartment of Historyen_US
dc.contributor.degreeMaster of Artsen_US
dc.contributor.external-examinern/aen_US
dc.contributor.graduate-coordinatorDr. Colin Mitchellen_US
dc.contributor.thesis-readerDr. Lisa Binkleyen_US
dc.contributor.thesis-readerDr. Ruth Bleasdaleen_US
dc.contributor.thesis-supervisorDr. Jerry Bannisteren_US
dc.contributor.ethics-approvalNot Applicableen_US
dc.contributor.manuscriptsNot Applicableen_US
dc.contributor.copyright-releaseNoen_US
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