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dc.contributor.authorKwiecien, Olivia
dc.date.accessioned2019-08-29T18:00:15Z
dc.date.available2019-08-29T18:00:15Z
dc.identifier.urihttp://hdl.handle.net/10222/76356
dc.description.abstractOver the last two decades, development scholars and communication practitioners have become increasingly aware of the relevance of communications in marketing development issues, as well as the influence these approaches hold over public awareness and engagement. By turning to for- profit marketing principles, non-profits seek not only to increase revenue and influence public action, but to leverage their brands and influence. In looking to the nature and diversity of NGO marketing strategies, as well as the debates that frame current marketing and development literature, this thesis examines if and how NGO communications can influence the public’s engagement with international development issues in ways that are both ethical and effective. This thesis argues that the principles of effective communications often conflict with the principles of ethical communication; however, there is very little recognition or acknowledgement of these tensions among practitioners, something which must change moving forward.en_US
dc.language.isoenen_US
dc.subjectInternational Developmenten_US
dc.subjectMarketingen_US
dc.titleCOMMUNICATING DEVELOPMENT: EXAMINING THE TENSIONS BETWEEN EFFECTIVENESS AND ETHICS IN THE MARKETING STRATEGIES OF CANADIAN INTERNATIONAL DEVELOPMENT NGOSen_US
dc.date.defence2019-08-21
dc.contributor.departmentDepartment of International Development Studiesen_US
dc.contributor.degreeMaster of Artsen_US
dc.contributor.external-examinerDr. Ajay Parasramen_US
dc.contributor.graduate-coordinatorDr. Matthew Schnurren_US
dc.contributor.thesis-readerDr. Nissim Mannthukkarenen_US
dc.contributor.thesis-supervisorDr. John Cameronen_US
dc.contributor.ethics-approvalReceiveden_US
dc.contributor.manuscriptsNot Applicableen_US
dc.contributor.copyright-releaseNot Applicableen_US
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