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dc.contributor.authorDickinson, Zoe
dc.date.accessioned2016-04-11T11:54:36Z
dc.date.available2016-04-11T11:54:36Z
dc.identifier.urihttp://hdl.handle.net/10222/71421
dc.description.abstractAlthough public libraries are dedicated to connecting people to information, the information resources offered by many Canadian libraries are currently inaccessible to search engine indexing robots, and thus effectively invisible to online searchers. This mixed-method study investigates factors that may be impacting the visibility of Canadian public library resources on search engines through semi-structured interviews with library staff in ten libraries across Canada. Quantitative data about each library’s website is used to provide a more complete picture of the current visibility of participating libraries. The study identifies attitudes, organizational factors, and technological factors that may be motivating, inhibiting, and enabling search engine visibility, and provides recommendations on how to address these factors. By delving into the underlying factors which may be affecting libraries’ progress on the issue, this study aims to help inform libraries’ decision-making processes and practices, as well as clarifying avenues for further research.en_US
dc.language.isoenen_US
dc.subjectsearch enginesen_US
dc.subjectpublic librariesen_US
dc.subjectvisibilityen_US
dc.subjectsearch engine optimizationen_US
dc.subjectaccessibilityen_US
dc.subjectGoogleen_US
dc.subjectdiscoverabilityen_US
dc.subjectonlineen_US
dc.subjectinterneten_US
dc.titlePublic Libraries and Search Enginesen_US
dc.typeThesisen_US
dc.date.defence2016-03-22
dc.contributor.departmentSchool of Information Managementen_US
dc.contributor.degreeMaster of Library and Information Studiesen_US
dc.contributor.external-examinerDr. Ali Shirien_US
dc.contributor.graduate-coordinatorJoAnn Watsonen_US
dc.contributor.thesis-readerDr. Sandra Tozeen_US
dc.contributor.thesis-readerDr. Louise Spiterien_US
dc.contributor.thesis-supervisorDr. Mike Smiten_US
dc.contributor.ethics-approvalReceiveden_US
dc.contributor.manuscriptsNot Applicableen_US
dc.contributor.copyright-releaseNoen_US
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