Browsing Information Management Faculty Research, Publications and Presentations by Author "0d32ada6-eec1-4255-a3c4-2f8697c5423e"

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  • Are You Human? Investigating the Perceptions and Evaluations of Virtual Versus Human Instagram Influencers 

    Nissen, A., Conrad, C., & Newman, A. (2023, April). Are You Human? Investigating the Perceptions and Evaluations of Virtual Versus Human Instagram Influencers. In Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems (pp. 1-14). https://doi.org/10.1145/3544548.3580943
    Virtual influencers (VI) are on the rise on Instagram, and companies increasingly cooperate with them for marketing campaigns. This has motivated an increasing number of studies, which investigate our perceptions of these ...