Browsing Faculty of Management by Author "1a306116-1d74-4740-bdb2-776e51969d07"
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Are You Human? Investigating the Perceptions and Evaluations of Virtual Versus Human Instagram Influencers
Nissen, Anika; Conrad, Colin; Newman, Aaron (ACM, 2023-04-19)Virtual influencers (VI) are on the rise on Instagram, and companies increasingly cooperate with them for marketing campaigns. This has motivated an increasing number of studies, which investigate our perceptions of these ... -
Measuring Mind Wandering during Online Lectures Assessed with EEG
Conrad, Colin; Newman, Aaron (2021)Mind wandering can inhibit learning in multimedia classrooms, such as when watching online lectures. One explanation for this effect is that periods of mind wandering cause learners’ attention to be redirected from the ... -
Measuring Mind Wandering During Online Lectures Assessed With EEG
Conrad, Colin; Newman, Aaron (Frontiers, 2021-08-09)Mind wandering can inhibit learning in multimedia classrooms, such as when watching online lectures. One explanation for this effect is that periods of mind wandering cause learners’ attention to be redirected from the ...