Browsing Faculty of Graduate Studies Online Theses by Subject "consumer behavior"
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THEY/THEM/THEIR: GENDER-NEUTRAL PRONOUNS ON NAMETAGS AND CONSUMERS’ MICROAGGRESSIONS TOWARDS THEM
(2022-12-15)This study draws on theories from psychology and sociology to examine how consumers will react to non-binary individuals in sales and service situations. Results from an online experiment show that consumers tend to evaluate ...