Browsing by Author "a1b2b194-7261-4473-98e4-2cac580898c2"
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The Impact of Technological Innovation of Augmented Reality on Consumers' Purchase Intention in the Online Fashion Retailing Industry
Oyelami, Abiodun Feyisayo (2023-12-12)Augmented Reality (AR) is revolutionizing various sectors, with the fashion industry at the forefront of this transformation. This study dives deep into the dynamics of AR applications in online fashion retailing, emphasizing ...