Browsing by Author "6c5ab832-0987-4472-bc4c-d74a757e2294"
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COMMUNICATING DEVELOPMENT: EXAMINING THE TENSIONS BETWEEN EFFECTIVENESS AND ETHICS IN THE MARKETING STRATEGIES OF CANADIAN INTERNATIONAL DEVELOPMENT NGOS
Kwiecien, Olivia (2019-08-29)Over the last two decades, development scholars and communication practitioners have become increasingly aware of the relevance of communications in marketing development issues, as well as the influence these approaches ...