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Impact of Expressed Emotions (EE) in TikTok Beauty Influencers' Content on the Degree of Engagement: the Moderating Effect of Inclusive Marketing Factors (IMF)
(2022-12-14)
Nowadays, companies using social media are looking for innovative ways to improve engagement on their pages. Previous studies show the positive effect of eliciting emotions on engagement in image- and text-based platforms. ...
What Makes Brand TikTok Videos Engaging? An Elaboration Likelihood Model Perspective
(2022-12-09)
Short-form videos in social media are growing in popularity and becoming a promising channel for marketing. This study explores consumer engagement in brand short-form videos by investigating the effect of five non-content ...
EXAMINING CUSTOMERS’ INTENTION OF CONTINUED USE AND CROSS-BUYING ON INTERNET-ONLY BANKS
(2022-12-09)
Internet-only banks (IOB) refer to financial institutions which provide services entirely through online digital platforms without physical branches. Although IOBs have been around for over 26 years, there is still room ...
What makes people share news on social media? Exploring the moderating role of perceived fakeness
(2022-12-12)
Social media platforms help individuals form social relationships. They enable the quick spread of information. One of the most common misuses of these platforms is the creation and sharing of fake or misleading news or ...
Asset Pricing Model Fit for Canadian Mutual Funds
(2022-12-15)
Asset pricing models have been used extensively in studies to predict fund performance. However, my motivation is to test which asset pricing model is the best to evaluate mutual fund performance in Canada. In addition, ...
Asymmetric Systematic Risk and Risk Premiums Under a Regime-Switching Model
(2022-04-14)
The purpose of this thesis is to identify asymmetry in stocks’ systematic risk and market risk premiums under different financial market regimes. It is assumed that there are two unobserved regimes, bull and bear markets, ...
Which Factors? International Evidence
(2021-04-13)
This thesis investigates five major asset-pricing models recently proposed in the literature. Those models are Fama and French’s (2015) five-factor model and its six-factor extension adding a momentum factor (Carhart, ...
SUSTAINABILITY PERFORMANCE AND CORPORATE FINANCIAL PERFORMANCE: EVIDENCE FROM THE G20 COUNTRIES
(2023-04-12)
This study analyzes the relationship between sustainability and financial performance in a sample of G20 firms over a decade (2010-2021), while controlling for relevant variables. Results show a positive bidirectional ...
Vaccine Approval Effect on Firms in Socially Responsible and Conventional Funds During the Covid-19 Pandemic
(2023-04-11)
This research investigates the effects of vaccine approval on socially responsible and conventional funds in the United States and Canada. The study analyzes the daily total returns of the constituents of the Jantzi Social ...
DOES RUDENESS REDUCE CREATIVITY? EXAMINING THE ROLE OF APPRAISAL AND RUMINATION FOLLOWING INCIVILITY AT WORK
(2023-04-24)
The current study examines how rude customers might deplete the creativity of service workers by investigating the roles of negative appraisal and rumination following customer incivility. Simultaneously, we also examine ...