Design and Evaluation of Sex-Educated: A Persuasive Application for Promoting Sexual Health Awareness among Indians

Abstract

Sex education plays a crucial part in fostering individuals' understanding of sexual health, promoting healthy sexual behaviour, and enabling informed decision-making. In countries such as India, however, sex education is often overlooked due to societal stigma. This deficit in proper sexual health knowledge frequently results in people making risky sexual choices. The application of Persuasive Technologies has been proven to be effective in raising awareness and encouraging desired behaviours. This thesis presents Sex-Educated, a persuasive mobile application specifically designed to enhance sexual health awareness among Indians. The purpose of Sex-Educated is to increase knowledge about healthy sexual behavior, promote safe sex practices, and heighten awareness regarding risky sexual behaviors. The findings from the study revealed a significant positive change in sexual behaviour and knowledge of sexual health. The application was shown to be highly persuasive and useful for imparting sexual health knowledge and promoting awareness about sexual health.