Browsing Faculty of Management Graduate Theses by Author "a8fce59a-94c6-4e3b-96e5-acf8405300d6"
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Impact of Expressed Emotions (EE) in TikTok Beauty Influencers' Content on the Degree of Engagement: the Moderating Effect of Inclusive Marketing Factors (IMF)
Setayesh Valipour, Rahil (2022-12-14)Nowadays, companies using social media are looking for innovative ways to improve engagement on their pages. Previous studies show the positive effect of eliciting emotions on engagement in image- and text-based platforms. ...