Jonnie-Lyn BarronRobert StrangDan SteevesLaura J. KennedySamantha Cukier2026-02-022026-02-022018https://hdl.handle.net/10222/85766During Halifax‘s 2012 Tall Ships festival, a family-friendly cultural event, the alcohol industry used sponsorship tactics to promote sales and increase brand loyalty. Sponsorship policy is an effective way to decrease population alcohol harms. Policy makers need to see alcohol sponsorship and advertising as the same, to reduce the space that the alcohol industry has to operate.Article