Kelcy McNallyLaura Lee NoonanMarguerite CameronKaren PhillipsDavid Sabapathy2026-02-092026-02-092018https://hdl.handle.net/10222/85798A population based, public education campaign was launched in Prince Edward Island between June 2016 and April 2017 to increase awareness of Canada‘s LRDG. The campaign was effective at increasing awareness of the LRDG, though uptake was lowest among those at highest-risk for heavy drinking.Article