Now showing items 1-2 of 2
International University Students' Online Shopping Behaviour in Halifax, NS
This study examines the online shopping behaviour of 142 international university students (IUSs) within the context of a modified version of the Technology Acceptance Model (TAM). Results indicate that perceived entertainment ...
The Influence of Social Media on E-Commerce Sties
This thesis addresses the influence that social media sites have on the behavior of online customers (e.g., Facebook, Twitter, etc.). The thesis combines information from three different approaches that study how social ...