Browsing Faculty of Management Graduate Theses by Title
Now showing items 15-19 of 19
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Vaccine Approval Effect on Firms in Socially Responsible and Conventional Funds During the Covid-19 Pandemic
(2023-04-11)This research investigates the effects of vaccine approval on socially responsible and conventional funds in the United States and Canada. The study analyzes the daily total returns of the constituents of the Jantzi Social ... -
Visualizing Keyword Co-occurrence from Two Queries to Aid Exploratory Search
(2022-04-12)This study presents a method of keyword co-occurrences network visualization comparing two separate queries of a commercial database as a visual aid to mitigate an information seeker’s uncertainty during the exploratory ... -
What Makes Brand TikTok Videos Engaging? An Elaboration Likelihood Model Perspective
(2022-12-09)Short-form videos in social media are growing in popularity and becoming a promising channel for marketing. This study explores consumer engagement in brand short-form videos by investigating the effect of five non-content ... -
What makes people share news on social media? Exploring the moderating role of perceived fakeness
(2022-12-12)Social media platforms help individuals form social relationships. They enable the quick spread of information. One of the most common misuses of these platforms is the creation and sharing of fake or misleading news or ... -
Which Factors? International Evidence
(2021-04-13)This thesis investigates five major asset-pricing models recently proposed in the literature. Those models are Fama and French’s (2015) five-factor model and its six-factor extension adding a momentum factor (Carhart, ...