| dc.description | The purpose of this study is to determine what is the public’s current perception of the suitability of the Halifax waterfront for swimming, and what is the public’s feedback on the proposed infrastructure related to an urban swimming infrastructure proposal. Using Community Based Social Marketing as a framework, the study conducted surveys on the Halifax waterfront to determine the public’s perceived barriers and benefits toward urban swimming and to recommend strategies for a potential pilot. Survey results indicate that there is strong support for an urban swimming project. The survey also highlighted the public’s perceived benefits (community building, accessibility and tourism) and barriers (water quality, boat traffic and emergency services). Based on these benefits and barriers the flowing are recommended for a potential pilot: consistent water quality testing of both organic and inorganic compounds; publicly available data on water quality testing; infrastructure design that is safe (barriers from boats) and accessible to all ages and abilities (ramps, shallow areas and safe exits and entrance points); additional facilities (change rooms, showers, lockers and washrooms); fun features (jump platform, waterslides, hot tub, sauna, beach elements, lounge chairs and shade umbrellas); and lifeguard services. | en_US |
