Valerie Trifts (Draft Profile)
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Valerie Trifts, PhD (Alberta), MBA (St Mary's), BBA (UPEI)
Phone: 902 494-5109
My primary research interests include consumers' use of interactive decision aids in electronic commerce, online consumer information search, and understanding the effects on consumer trust in and preference for a firm that is willing to provide access to uncensored competitor information in information-rich environments.