Recent Submissions

  • The impact of product management on SME firm performance 

    Roach, David C.. 2011. "The impact of product management on SME firm performance." Journal of Research in Marketing and Entrepreneurship 13(1): 85-104.
    This study seeks to address a gap in the literature by investigating product management (PM) as a set of firm-level activities, distinct from the behaviours embedded within the market orientation (MO) construct. This ...