Recent Submissions

  • How Naive Theories Drive Opposing Inferences from the Same Information 

    Deval, Hélène, Susan P. Mantel, Frank R. Kardes, and Steven S. Posavac. 2013. "How Naive Theories Drive Opposing Inferences from the Same Information." Journal of Consumer Research 39(6): 1185.
    Consumers often make inferences to fill in gaps in knowledge when they do not have complete information regarding products. Eight experiments show that consumers often have contradictory naive theories about the implications ...
  • When Do Metacognitive Experiences Matter? The Different Roles of Ease of Retrieval 

    Deval, Hélène, Frank R. Kardes, and Bruce E. Pfeiffer. 2011. "When Do Metacognitive Experiences Matter? The Different Roles of Ease of Retrieval." Advances in Consumer Research 39: 575-576.
    An abstract of the article "When Do Metacognitive Experiences Matter? The Different Roles of Ease of Retrieval," by Hélène Deval, Frank R. Kardes and Bruce E. Pfeiffer is presented.