Browsing by Author "0d21dc2f-4e88-4aec-92c8-dd18c7af2272"
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The Development, Evaluation, and Implementation of a Motivations Scale in the Context of the Second Screen Experience
Khoshaim, Lama (2020-08-31)Increasingly TV viewers are engaging in the Second Screen Experience (SSE): using secondary screens to discuss television shows while watching them. This research explores motivations to engage in the SSE through analysis ...