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Now showing items 1-9 of 9
Visualizing Keyword Co-occurrence from Two Queries to Aid Exploratory Search
(2022-04-12)
This study presents a method of keyword co-occurrences network visualization comparing two separate queries of a commercial database as a visual aid to mitigate an information seeker’s uncertainty during the exploratory ...
THEY/THEM/THEIR: GENDER-NEUTRAL PRONOUNS ON NAMETAGS AND CONSUMERS’ MICROAGGRESSIONS TOWARDS THEM
(2022-12-15)
This study draws on theories from psychology and sociology to examine how consumers will react to non-binary individuals in sales and service situations. Results from an online experiment show that consumers tend to evaluate ...
Impact of Expressed Emotions (EE) in TikTok Beauty Influencers' Content on the Degree of Engagement: the Moderating Effect of Inclusive Marketing Factors (IMF)
(2022-12-14)
Nowadays, companies using social media are looking for innovative ways to improve engagement on their pages. Previous studies show the positive effect of eliciting emotions on engagement in image- and text-based platforms. ...
What Makes Brand TikTok Videos Engaging? An Elaboration Likelihood Model Perspective
(2022-12-09)
Short-form videos in social media are growing in popularity and becoming a promising channel for marketing. This study explores consumer engagement in brand short-form videos by investigating the effect of five non-content ...
EXAMINING CUSTOMERS’ INTENTION OF CONTINUED USE AND CROSS-BUYING ON INTERNET-ONLY BANKS
(2022-12-09)
Internet-only banks (IOB) refer to financial institutions which provide services entirely through online digital platforms without physical branches. Although IOBs have been around for over 26 years, there is still room ...
What makes people share news on social media? Exploring the moderating role of perceived fakeness
(2022-12-12)
Social media platforms help individuals form social relationships. They enable the quick spread of information. One of the most common misuses of these platforms is the creation and sharing of fake or misleading news or ...
Asset Pricing Model Fit for Canadian Mutual Funds
(2022-12-15)
Asset pricing models have been used extensively in studies to predict fund performance. However, my motivation is to test which asset pricing model is the best to evaluate mutual fund performance in Canada. In addition, ...
Asymmetric Systematic Risk and Risk Premiums Under a Regime-Switching Model
(2022-04-14)
The purpose of this thesis is to identify asymmetry in stocks’ systematic risk and market risk premiums under different financial market regimes. It is assumed that there are two unobserved regimes, bull and bear markets, ...
The Ability to Create Household Wealth: An Alternative Perspective and Conceptual Framework
(2022-07-20)
This thesis reviews the theories and evidence on households’ financial decision-making. It further relates these to a household’s ability to create wealth against the background of changing retirement systems. The work’s ...