Browsing Faculty of Management Graduate Theses by Title
Now showing items 12-19 of 19
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SUSTAINABILITY PERFORMANCE AND CORPORATE FINANCIAL PERFORMANCE: EVIDENCE FROM THE G20 COUNTRIES
(2023-04-12)This study analyzes the relationship between sustainability and financial performance in a sample of G20 firms over a decade (2010-2021), while controlling for relevant variables. Results show a positive bidirectional ... -
THEY/THEM/THEIR: GENDER-NEUTRAL PRONOUNS ON NAMETAGS AND CONSUMERS’ MICROAGGRESSIONS TOWARDS THEM
(2022-12-15)This study draws on theories from psychology and sociology to examine how consumers will react to non-binary individuals in sales and service situations. Results from an online experiment show that consumers tend to evaluate ... -
THE TRANSITION FROM ‘PAID PC/CONSOLE GAMES’ TO ‘FREEMIUM MOBILE GAMES’: FOCUSING ON USERS’ REACTIONS TO AND PRICE TOLERANCE OF IN-APP PURCHASE ITEMS
(2021-01-11)This study examines how customers react to online games that transition from being ‘Paid PC/console Games to ‘Freemium Mobile Games in the context of the game series “Diablo”. In particular, this study focuses on three ... -
Vaccine Approval Effect on Firms in Socially Responsible and Conventional Funds During the Covid-19 Pandemic
(2023-04-11)This research investigates the effects of vaccine approval on socially responsible and conventional funds in the United States and Canada. The study analyzes the daily total returns of the constituents of the Jantzi Social ... -
Visualizing Keyword Co-occurrence from Two Queries to Aid Exploratory Search
(2022-04-12)This study presents a method of keyword co-occurrences network visualization comparing two separate queries of a commercial database as a visual aid to mitigate an information seeker’s uncertainty during the exploratory ... -
What Makes Brand TikTok Videos Engaging? An Elaboration Likelihood Model Perspective
(2022-12-09)Short-form videos in social media are growing in popularity and becoming a promising channel for marketing. This study explores consumer engagement in brand short-form videos by investigating the effect of five non-content ... -
What makes people share news on social media? Exploring the moderating role of perceived fakeness
(2022-12-12)Social media platforms help individuals form social relationships. They enable the quick spread of information. One of the most common misuses of these platforms is the creation and sharing of fake or misleading news or ... -
Which Factors? International Evidence
(2021-04-13)This thesis investigates five major asset-pricing models recently proposed in the literature. Those models are Fama and French’s (2015) five-factor model and its six-factor extension adding a momentum factor (Carhart, ...