Browsing Faculty of Management by Author "0d32ada6-eec1-4255-a3c4-2f8697c5423e"
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Are You Human? Investigating the Perceptions and Evaluations of Virtual Versus Human Instagram Influencers
Nissen, Anika; Conrad, Colin; Newman, Aaron (ACM, 2023-04-19)Virtual influencers (VI) are on the rise on Instagram, and companies increasingly cooperate with them for marketing campaigns. This has motivated an increasing number of studies, which investigate our perceptions of these ...